I take on a limited number of consulting and fractional engagements. If you’re a founder, operator or marketing lead who needs senior strategic marketing leadership without a full-time hire, let’s talk.

Who this is for

• Early or growth-stage companies that need a real go-to-market strategy, not just more content
• Teams that have marketing activity but no underlying system, and are tired of rebuilding the wheel every time someone leaves
• Businesses trying to figure out AI search visibility before a competitor gets there first
• Anyone who needs a senior marketing brain part-time, not a full department

How I engage

Fractional CMO. Ongoing strategic leadership on a part-time basis: direction, team guidance and accountability for the marketing function, without the full-time cost.

Project engagements. A defined scope built around my Method, from a single Signal Scan and Gap Analysis through a full Growth Blueprint and Pilot Sprint.

Strategy sessions. A focused, single-engagement audit of one specific problem: your go-to-market plan, your content system or your AI search readiness.

See the full range on Capabilities.

Before you reach out

A faster path to a useful first conversation. Tell me:

• What stage your business is at
• The one problem that’s actually costing you money or time right now
• Your rough timeline

Get in touch

Email me directly: yabut@marshall.usc.edu or connect on LinkedIn

I respond to every serious inquiry personally.